The Family Business

This all started when we wanted to open a boutique. We took a leap of faith, worked hard and opened Southern Detour Boutique. The store has been open for 10 years now. Over the years we have seen local faces and out of town faces leave with a smile. It is our passion to style and find good quality items to make our customers happy. We are proud to be able to do all of this online now!

Take A Detour And Come See US

Our goal

Our goal is to bring you nice hand picked clothing making you feel beautiful!

The Prayer Tree

This prayer tree is near and dear to our hearts. Join us in prayer for the needs that are left here.

Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God. Philippians 4:6 NKJV

Local Artist

We have local paintings, photography, and jewelry.

  • THROUGH CLOTHES WE CAN CHANGE THE WORLD...
  • SHOP SMALL, WE DO A HAPPY DANCE WHEN YOU SHOP WITH US!
THROUGH CLOTHES WE CAN CHANGE THE WORLD...
SHOP SMALL, WE DO A HAPPY DANCE WHEN YOU SHOP WITH US!

We Offer España Silk All Natural Products

ABOUT OUR PRODUCTS Formulated with a light, refreshing cucumber spa fragrance, the European inspired España SILK line grooming products has been developed to provide superior conditioning and moisturizing for all types of hair and skin. Using SILK as part of your grooming routine promotes healthy skin and silky hair, while also providing protective and healing properties for you and your animals.

Reviews

Loving my dress from Southern Detour today! So comfortable and cute!

LeAnna O

The most beautiful dress from Southern Detour!

Hanna A

Southern Detour thank you so much for my shirt! She made sure she got it to me in time for Easter.

Samantha G

This sequin blouse with gold button detail is from Southern Detour. This was perfect for church this morning. A versatile piece I can't wait to wear again!

Brittany M

Come shop Southern Detour for the cutest outfits!! I love this body suit it's so soft!!

Blaklyn M

Southern Detour always has the CUTEST gifts and clothes!!! Both candles (which smell AMAZING) and pillows are under $20!!!! #shopsmall

Jennifer G

Our store

4915 W Hwy 501
Conway, SC

Mon - Fri, 8am - 5pm
Saturday, 9am - 2pm
Sunday, Closed

Get directions